SSENSE X BURBERRY

Print Model for SSENSE / BURBERRY’S ‘IMAGINARY CITIES’

Full Campaign: https://burberry.ssense.com/feed

With Imaginary Cities, Burberry and SSENSE come together in their shared approach to digital and physical innovation, pushing the boundaries of the retail experience.

This is a site-specific project whose principle function signifies a new form of collaboration.

For the inaugural installation, a short film has been commissioned. Directed by Torso, A-B-CITY is set within the noisy hum of New York, centering the city itself as a key character. Three adjacent vignettes move entropically in time. The protagonists are ephemeral, they disappear, imprinting memories upon the city. Through stream of consciousness and poetic inner thoughts, the film asks, how are we to deal with a present that has already caught up to the future? It is an abstract meditation on coping with extreme change. Doing nothing, or doing too much... but right now, in a city, going through it with everyone else.

A-B-CITY stars a diverse cast of personalities including Lourdes Leon, Selyna Brillare, and Alexis Chaparro in vignettes written by Brontez Purnell, Natasha Stagg, and Juliana Huxtable.

The project exclusively introduces Burberry’s Mythical Alphabet, a new capsule collection that celebrates the Burberry animal kingdom. Designed in collaboration with British graphic designer Peter Saville and illustrator Jo Ratcliffe.

IN STORE EXPERIENCE